| | SALES FOLLOW-UP: INTRODUCE SIMILAR PRODUCTS/SERVICES
[Date]
[NAME, COMPANY AND ADDRESS, ex.
Tom Atkinson
14 Edith Street,
Hackney West,
ZIP POST CODE]
Dear [NAME, ex. Tom Atkinson],
I'm writing to thank you for [PRODUCT/SERVICE, ex. purchasing our Knowledge Plus+ Managerial Information System]. I'm confident that you are pleased with [BENEFIT(S) OF PRODUCT/SERVICE the decision-making information you now have at your fingertips]. It is our pleasure to serve you!
Did you know [INTRODUCE RELATED PRODUCT(S)/SERVICE(S), ex. that we also design and install corporate virtual intranet systems]? [MENTION HOW PRODUCT(S)/SERVICE(S) CAN BENEFIT CUSTOMER OR COMPLEMENT EXISTING PRODUCT(S)/SERVICE(S), ex. By hooking your business to the internet, our systems allow you to reach a potentially limitless field of new customers. May I mention that it will also interface with your existing Knowledge Plus+ software?] Of course, you can expect the same level of quality and service that you have experienced with our [PURCHASED PRODUCT(S)/SERVICE(S), ex. managerial information system].
{I've taken the liberty of enclosing some literature that may be of interest to you, including [SUPPORTING DOCUMENTS, ex. an article on the profitability of intranet systems and customer testimonials.]} I will be pleased to address any of your questions or concerns; call me at XXX-XXXX if there is anything I can do for you.
Thank you for your business.
Sincerely,
[YOUR NAME, ex. Tony Montana]
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